Why now? | ROBIOTIC



The Internet of Things is more than just a technological revolution. It will decisively influence and change the economy, environment and society. Businesses will have opportunities to reduce operational costs while increasing productivity. IoT solutions enable companies to open up completely new markets and business areas, and to develop new products and services. The possibilities are unlimited: Smart cities will benefit from novel energy saving measures and innovative mobility concepts, companies will use their resources more selectively, the healthcare system will be able to work more efficiently and thus offer better services, new jobs and business models will emerge.

In the global business world, IoT solutions could turn out to be a crucial secret weapon when it comes to the issues that guarantee sustainable business success:

  • What distinguishes my products from those of my competitors?

  • How do I secure my core business?

  • How do I develop new business models and sales channels?

  • How do I stand against new competitors?

  • How do I improve my effectiveness?


Remember, most of the technologies behind IoT are not really new. However, they have become more affordable and widespread across the globe: Powerful sensors, Internet and cloud technologies for processing large amounts of data and mobile devices are the basic prerequisites for the expected triumph of IoT applications and solutions. In principle, IoT works simply and comprehensibly: sensors attached to "things" capture data, that is transmitted via mobile communications and the Internet and then analyzed and stored in the cloud. On the basis of these analyses, valuable findings are generated that can be used for new, monetary relevant business models.


Would you like a current practical example from the ROBIOTIC service portfolio? Here we go: In a particularly innovative project, for example, ROBIOTIC uses sensors to communicate drinking glasses with IoT beer caps in order to optimize service and billing. The feeding of data into the marketing cloud - in combination with a customer app as a use case - enables beverage manufacturers for the first time to make direct contact with end customers and to personalize marketing directly for the end consumer. This closes a gap that has existed for decades between the manufacturer and the end customer.


Other sensors can be used, for example, to measure and monitor the activity status of machines or the fill level of material containers: The application possibilities are almost unlimited. Predictive maintenance, for example, is an area that is becoming increasingly important in industry 4.0: machines are now able to automatically re-order consumables themselves using IoT technology.


So it is not a question of whether the Internet of Things will change everyday life and thus the strategy of companies. It is about how quickly and to what extent this will happen. In the near future, it will no longer be a unique selling point of a product in many areas if IoT functions are integrated. It will rather be the case that it will become more and more difficult for those products on the market, that do not have exactly these functions to do so. Private and business customers will no longer want to do without higher efficiency, transparency or speed.


So the order of the day can only be: Those who don't want to lose the connection and their future competitiveness are now and consistently dealing with IoT. No matter whether they want to successfully implement and advance digitization in retail, mechanical and plant engineering, the electrical or automotive industries.

veröffentlicht am : 2018-10-23 19:55