IoT & Business: How companies can benefit from the Internet of Things to increase their success potential

Increase potential for success with IoT

IoT, the Internet of Things. The fourth industrial revolution, as many experts martially call this disruptive innovation. But definitely none to be feared, on the contrary. Yes, the Internet of Things will fundamentally change industry, business and our daily lives. And no, not for the worse. The chances and currently existing hopes especially for companies to profit financially from IoT-driven developments and to position themselves more efficiently and thus more effectively in global competition are immense.

IoT – The Fourth Industrial Revolution

The fourth industrial revolution is in full swing.

The Internet of Things is based on billions of devices, so-called smart devices, which are globally networked with each other: According to the Gartner Institute, over 2.5 billion devices were already connected via the Internet in 2009. By 2020, this number is expected to rise to around 30 billion devices, from everyday items such as smartphones and clothing to household appliances, vehicles and industrial machines. Not a short-lived hype, but a real paradigm shift. With the resulting digital services, companies suddenly have a multitude of previously unknown opportunities to leverage new business potential or significantly improve existing ones. The very companies that will benefit from this development are those that upgrade their existing products and services with these digital services: Collected data serve as valuable resources, and the associated analyses reveal new paths. If you ignore this digital change, you'll soon find yourself outside the door - the celebration is on the rise inside!


Successful business in a digitally networked world

Industry 4.0 - Successful management in a digitally networked world

People, machines and products: In the global digital world, the Internet of Things networks everything that is economically relevant. Sensors effectively and reliably deliver an unprecedented amount of data from a wide variety of sources that form the basis for current and new business models. Data volumes that were previously unavailable in this form - it is not for nothing that the term "Big Data" has become a catchphrase. For companies, this means that if they want to benefit from the advantages of the Internet of Things, they should now develop new, usage-based business models or adapt existing ones. Then the great potential opens up and the dazzling term IoT manifests itself in concrete applications and projects: In a new dimension of transparency that helps to automate processes, make forecasts and uncover optimization potential. IoT gives companies a wide range of opportunities to reduce their operating costs and increase their productivity at the same time.

Industrial IoT

Industrial IoT: How companies benefit from IoT solutions.

The Internet of Things offers companies a variety of different applications for developing promising business models in a digitized industry 4.0. IoT does much more than just collect data and network sensors and machines in a variety of ways. The resulting added value begins with small process improvements and extends to the implementation of new, innovative and disruptive business models.

To put it simply, the Internet of Things closes the gap between the real and virtual world of information. Real "things", such as sensors and machines, collect status information and make it available for intelligent further processing in the network - exactly this complete process is accompanied by ROBIOTIC as an integrated IoT service provider in order to successfully implement IoT projects for companies. Intelligent IoT solutions can provide significant improvements in a wide variety of industries and application areas and thus leverage undreamt-of business potential: Mechanical and plant engineering, medical technology, trade, electrical and automotive industries, consumer electronics - there are simply no limits.

Would you like a practical example from the ROBIOTIC service portfolio? With pleasure: With the innovative smart product "SmartCall", for example, ROBIOTIC uses sensors to communicate drinking glasses with beer coasters in order to optimize service and billing. The feeding of the data into the marketing cloud in combination with a customer app as a use case enables beverage manufacturers for the first time direct end customer contact and personalized marketing directly for the end consumer. This closes a gap that has existed for decades between the manufacturer and the end customer.

In the digital age of the Internet of Things, the acquisition of information data is developing into a tangible competitive advantage, an individual, indispensable USP: More and more devices and machines are networked and thus provide valuable insights into processes and their ability to be optimized.

• Machinery: increasing efficiency and productivity

Keyword Industry 4.0: An important goal is to improve operational effectiveness. Predictive maintenance is an increasingly important area here: it is no longer magic when machines automatically re-order consumables via IoT technology. In the Industrial Internet of Things, basic machine values such as activity status or filling level can be recorded and controlled throughout the entire production process, as well as associated with other parameters such as air quality, temperature etc. The IoT technology can also be used to monitor and control the production process. These intelligently analyzed measurement data in real time not only ensure efficient, cost-saving maintenance of machines, but also the associated optimized planning of resources, capacity utilization, production and business processes. 

• Medical Technology - Internet of Medical Things IoMT

In the medical sector, IoT is playing an increasingly important role in hospitals and health care: so-called fitness trackers enable users to monitor their own state of health more effectively. Special apps and platforms provide comprehensive and centrally stored information on the condition of patients at all times, while medical measuring devices are connected via the cloud. Doctors and hospital staff can thus not only provide their patients with holistic, effective medical care. The administration and consolidation of all patient data will also become clearer and simpler.

• Energy and resource management

An important, globally relevant topic: The Internet of Things enables intelligent distribution grids for power supply, so-called Smart Power Grids. These ensure an efficient, comprehensive and demand-oriented supply of energy according to the needs of consumers - whether on a private or industrial basis.

• Car2Car / Car2X Communication

A milestone for the automotive industry: Car-to-Car and Car-to-X communication, often referred to as Car2Car, C2C and Car2X, ensures the smooth exchange of information and data between cars, road users and the surrounding infrastructure. The benefits for driving and traffic safety are manifold: early detection and reporting of dangerous driving situations, optimization of the traffic flow with simultaneous reduction of pollutant emissions, autonomous driving, fleet management.

• Consumer IoT

Billions of end devices are connected now. Wearables of all kinds, smartphones, clothing, household items, home entertainment and even smart home devices - they are all an integral part of everyday life. Consumer IoT is the logical consequence of the digitization of almost all areas of life. According to a study by the Italian IT consultant system integrator Reply, there were already around 5.2 billion IoT devices in the consumer sector in 2017 - and more and more of them are taking account of consumer demands for real-time support, continuous entertainment and comprehensive connectivity.

• Employee motivation

This is a highly interesting point, the potential of which is little or not at all known to many company managers so far. The digital transformation of the working world can also make everyday life easier for one's own employees and provide additional motivation. In this context, modern technology and IoT-relevant digital applications simplify processes; they enable flexibility and new communication channels across spatial and temporal boundaries. In this way, digitalization creates more space and time for employees to use and shape creatively and productively.

IoT in the future - the Internet of Everything

Epilogue: IoT in the future - the Internet of Everything

For the American IT company Cisco, the so-called "Internet of Everything" is the intelligent connection of people, processes, data and things. The small but subtle difference between the Internet of Everything and the Internet of Things lies in the intelligent connection. In the Internet of Things, physical objects are made intelligent and are thus able to exchange information with each other. The Internet of Everything connects these intelligent things with processes and people connect all these data with the help of network intelligence in a coherent system that ensures convergence and transparency. The associated issue of "Big Data" and the increasing digitalization and automatization of the economy will have an increasing influence on the development of our society in the near future. It is not least up to the companies themselves to use this potential profitably for themselves and their employees through courageous, future-oriented strategic decisions.

veröffentlicht am : 2019-01-30 13:05